Global online fashion giant Shein has confirmed it will revive its three-day pop store in Perth, just weeks after it cancelled the original event.
The retailer will open its pop-up between July 5 to 7 at the Centenary Pavilion in Claremont Showgrounds, complete with a live DJ, beauty bar, photo booth and promotional giveaways.
The pop-up will showcase Shein’s “newest collections” across autumn and winter selections.
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The three-day event was previously set to open earlier this month at Lakeside Joondalup Shopping Centre.
Both the centre and the company have been tight-lipped on why the occasion was axed.
Shein has catapulted in popularity despite accusations of poor working conditions and unsustainable practices, which has sparked calls for its ban.
Australian shoppers spend an estimated $1 billion on Shein each year as they turn to cheap fast fashion brands amid the cost of living crisis, Roy Morgan research has found.
Those sales have helped Australia overtake the United States as the world’s biggest consumer of fashion per capita with the average person buying 56 new items a year, according to the Australian Institute.
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