The Australian Government has announced more than $68 million over five years to deliver its Indo-Pacific Broadcasting Strategy.
There are three key areas that the Strategy focuses on:
Support the creation and distribution of compelling Australian content that engages audiences and demonstrates Australia’s commitment to the region.
Enhance access in the region to trusted sources of media, including news and current affairs.
Strengthen regional media capacity and capability and boost connections between Australian-based and Indo-Pacific media and content creators.
To help media organisations in the Pacific, Southeast Asia and South Asia provide quality media services, the Government is establishing the Indo-Pacific Media Fund.
One of the Fund’s first initiatives is to support the Australian Associated Press to provide targeted training and access to news content in the Pacific.
The PacificAus TV initiative is also receiving $28.4 million over five years (backdated to 2022 / 23) to bolster the viability of Pacific regional media and expand access to Australian commercial television programs.
Programmes will reportedly maintain licensing to shows including Home and Away, Lego Masters and NRL matches to Pacific broadcasters.
Minister for Foreign Affairs, Senator Penny Wong said, “Media plays a crucial role in elevating the voices and perspectives of our region and strengthening democracy.
“The Government is committed to supporting viable, resilient and independent media in the region, by deepening media connections and sharing content that builds a richer understanding of modern, multicultural Australia.”
Minister for Communications, Michelle Rowland added, “A healthy Fourth Estate is imperative in the era of digital transformation and misinformation.
“This Strategy continues Australia’s longstanding commitment to supporting a robust media sector in our region.
“By leveraging Australia’s strengths, we can partner with the region to boost media connections, and foster a diverse and sustainable media landscape.”
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