October 7, 2024

Amazon Prime Video and the Women’s National Basketball Association have announced a new 11-year rights agreement, commencing in 2026, in which Prime Video will exclusively stream 30 WNBA regular-season games each season worldwide*, including the Championship Game of the WNBA Commissioner’s Cup.

The agreement also gives Prime Video exclusive WNBA postseason games for the first time, including one first-round series each year, plus seven Semifinal series and three WNBA Finals over the course of the 11-year deal.

“Elevating our partnership with Amazon allows us to provide more games and access to fans who subscribe to Prime Video around the world at a time of historic interest in the WNBA and women’s basketball,” said WNBA Commissioner Cathy Engelbert. “Amazon has demonstrated its dedication to the growth of our sport throughout our current partnership and will now be a significant contributor to the long-term sustainability of the WNBA for the players, league and teams.”

“The WNBA is soaring in popularity, and we’re so gratified to continue our relationship and to have the chance to showcase these incredible athletes to even more Prime members around the world,” said Jay Marine, Global Head of Sports, Prime Video. “This is an incredibly exciting moment for the league as more fans discover just how fun and thrilling WNBA action is – we’re proud to have been their partner over the past four seasons, and to re-affirm our commitment to the W and its fans, both old and new, for years to come.”

* excluding Greater China, Poland, Denmark, Sweden, Finland, Norway and the Netherlands.

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