Jane Palfreyman, SBS Chief Marketing and Commercial Officer (centre), with (L-R): Lee Callagher, National Manager – Operations and Digital Product; Kevin Harris, Head of Operations and Trading; Kate Young, National Manager – CulturalConnect; Keiran Beasley, National Sales Manager – TV and Digital.
SBS Director of Media Sales Adam Sadler has resigned after six and half years at public broadcaster.
During his time leading SBS Media has shifted from a handheld to a programmatic operating model to significantly growning digital revenues.
Sadler was also instrumental in several initiatives, including SBS On Demand’s opt-out for advertising in certain categories and SBS’s Beyond 3% initiative, which has helped grow media spend in the First Nations media sector.
“SBS Media has truly been a force in the market in recent years,” said Sadler. “We have shown how SBS is a force for good at the intersection of public and commercial media. We have led the market in the shift to digital video, but we have also led on other key areas such as responsible advertising and investment in First Nations media.
“The senior team is in a really strong position and now is the right time for me to move on to new challenges.”
Jane Palfreyman, SBS Chief Marketing and Commercial Officer, will assume temporary leadership as SBS hunts for a successor.
“In recent years, the SBS Media team has made sure it always punches above its weight,” said Palfreyman. “A lot of that has been due to Sads and the SBS Media leadership team’s focus on crafting a successful strategy which put SBS On Demand at the heart of our commercial offering.
“I want to thank Sads for his significant contribution to the business going back 15 years. He leaves SBS Media in a very strong space with a world-class team delivering excellent outcomes for our clients.”
Over this period, Keiran Beasley, National Sales Manager – TV and Digital, Lee Callagher, National Manager – Operations and Digital Product, and Kate Young, National Manager – CulturalConnect will all be promoted.
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