September 19, 2024

Nine’s Olympic reign is all but over, with the Closing Ceremony screening early this morning, before a primetime repeat.

While there were issues surrounding a print journalism strike, and the usual barrage of social media criticism, Nine has stood on the Gold Medal dais as far as TV ratings are concerned.

Nine completely dominated all key demos and Total People on both broadcast TV and BVOD.

Sunday night competition drew the biggest audience at 1.98m viewers in National TV Audience, followed by Monday, Tuesday then Wednesday crowds.

Of course buying rights to Olympics isn’t only about two weeks of advertising sales but in promotion of upcoming content, with The Block set to premiere tonight.

This post updates.

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