Donald Trump is returning to do a live interview on X, the platform from which he was banned for nearly two years following the January 6 riots, in a matter of hours.
Trump and Elon Musk, X’s owner, are slated to have what the tech titan has termed a “live conversation” at 8pm Eastern Time – 10am AEST – that will be “unscripted with no limits on subject matter, so should be highly entertaining!” Musk is soliciting X users to pose their own questions.
The conversation serves not only as a way for the former US president to reach potentially millions of voters directly.
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It’s also an opportunity for X, a platform that relies heavily on politics, to redeem itself after some struggles.
X has already been the scene of some of the 2024 US election cycle’s most memorable moments.
As he skipped the first GOP presidential debate in August, Trump launched counterprogramming of his own, appearing in a taped interview with former Fox News Channel host Tucker Carlson, which aired on X.
Last month, President Joe Biden broke the news of his departure from the campaign in a letter posted to the platform.
Also notably, in May 2023, Florida Governor Ron DeSantis used the platform as a way to officially announce his presidential bid, a disastrous rollout marred by technical glitches, overloaded by the more than 400,000 people who tried to dial in.
Ahead of his conversation with Trump, Musk posted on the platform that X was conducting “some system scaling tests” to handle what’s anticipated to be a high volume of participants.
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https://twitter.com/elonmusk/status/1822799027580137510?ref_src=twsrc%5Etfw
Musk, who has described himself as a Democrat until a few years ago, endorsed Trump’s candidacy two days after the former president was wounded during an attempted assassination at a Pennsylvania rally last month.
Long before he endorsed Trump, Musk turned increasingly toward the right in his posts and actions on the platform, also using X to try to sway political discourse around the world. He’s gotten in a dustup with a Brazilian judge over censorship, railed against what he calls the “woke mind virus” and amplified false claims that Democrats are secretly flying in migrants to vote in US elections.
Musk has also reinstated previously banned accounts such as the conspiracy theorist Alex Jones and Trump, who was kicked off the platform — then known as Twitter — two days after the January 6 violence in 2021, with the company citing “the risk of further incitement of violence.”
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By November 2022, Musk had bought the company, and Trump’s account was reinstated, although the former president refrained from tweeting until Monday, insisting that he was happier on his own Truth Social site, which he launched during the ban.
Hours ahead of his interview with Musk, Trump posted a two-and-a-half minute video to his X account, featuring video from his time in office, as well as audio of him saying one of his standard campaign lines referencing the legal cases that have mounted against him: “They’re not coming after me, they’re coming after you, and I just happen to be standing in their way, and I will never be moving.”
But Trump’s audience on X is legions larger than on Truth Social, which became a publicly traded company earlier this year.
Trump has just over 7.5 million followers on Truth Social, while his mostly dormant X account is followed by 88 million. Musk’s account, which will host the interview, has more than 193 million followers.
Trump’s campaign didn’t immediately respond to a message as to whether he would cross-post his interview with Musk via his own accounts, including on X.
The former president has most recently posted on X only once, with a photo of his mug shot after he surrendered at an Atlanta jail a year ago on charges he conspired to overturn his election loss in the state.
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