The AFL is poised to lose more than $120 million a year in revenue if gambling advertising legislation is passed.
Documents, obtained by 9News and which were forwarded to the federal government, show modelling from the wagering sector detailing huge ramifications for community football across Australia.
In 2022 the AFL Commission enshrined that 10 per cent of all football revenue would be re-invested in game development every year.
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If gambling advertising legislation passes, it could mean a $12 million per year cutback to programs like Auskick and funding for suburban football clubs.
Alliance for Gambling Reform chief executive Martin Thomas said the proposed laws would benefit future generations.
“A total ban on all gambling advertising is essential to stop gambling companies targeting our children,” he said in a statement.
The AFL declined to comment, but has supported a “proportional and balanced” reduction in sports gambling advertising.
Aside from the impacts on community football, it’s understood the league has argued cutting all gambling advertising would also pose an integrity risk due to unregulated, off-shore bookies.
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