Television measurement body OzTAM, has unveiled refreshed its logo, website and branding, along with updates to key products, resources, and assets, ahead of the launch of VOZ as trading currency on 29th December 2024.
The brand refresh is part of OzTAM’s long-term strategic roadmap, which includes significant investments the organisation has made into leading technology and data partnerships.
As well as VOZ becoming the primary measurement currency, OzTAM is also preparing to launch VOZ Streaming, Australia’s first solution for enhanced, multi-broadcaster programmatic BVOD trading.
OzTAM CEO, Karen Halligan (pictured) said: “OzTAM’s continuous evolution reflects the changing needs of audiences and advertisers in the modern media landscape. This brand and identity refresh marks the strong momentum across the organisation, particularly our investment into leading technology and the much-anticipated launch of VOZ as currency.
“The wealth of additional resources that are now available on our website will ensure the industry is armed with all the information they need for a seamless transition to VOZ as currency on December 29th. It’s an exciting time for OzTAM, and our laser focus on industry consultation, collaboration and continuous innovation ensures that we will continue to deliver Australia’s best independently audited audience measurement solution for the industry.”
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