WTFN-owned Fred Media / Radar has acquired over 150 hours of Seven content for international distribution.
The Seven slate, which comprises 12 titles across reality, home and design, and food, including some with format rights available, will be officially presented to global buyers at MIPCOM next month.
They include Instant Hotel, Australia’s Cheapest Weddings, The Mentor, Dr Harry’s Animal Encounters, The Aussie Property Flippers, Australia’s Big Backyard, Ed and Karen’s Recipes for Success, Zumbo’s Just Desserts, Plate of Origin and Yummy Mummies.
Roger Vanderspikken, Head of Operations and Acquisitions at Fred Media / Radar, said: “I first called Richard Henson at Seven a few years back to start a discussion about content distribution, and I’m delighted that we have now concluded this package that includes more than 150 hours of premium Australian content.
“Our sales team is really excited by this timely addition of so many premium titles to the growing Fred Media / Radar catalogue. Seven Network has a long-standing reputation for producing brilliant, ratings-winning primetime programming with big-name presenters, and we are now honoured to represent these 12 titles, showcasing the very best of Australian content, to international buyers in Cannes. Having format rights for many of these titles is a real bonus too. Strong, simple and compelling formats are much in demand, and we can readily see the huge potential for localised versions of shows such as Instant Hotel and Yummy Mummies.”
Richard Henson, Director, Distribution & Content Partnerships at Seven Network, said: “The Fred Media / Radar team has been licensing great Australian content around the world for a number of years and is particularly successful in many of the genres featured in this package. MIPCOM represents a great opportunity to present these titles to the market and I am excited to see the response. Much of Fred Media / Radar’s activity aligns with our strategic vision and I’m confident this new partnership will encourage a strong relationship into the future.”
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