ABC Entertains and ABC Family are the newest multichannels on the block.
ABC Entertains, includes kids content in mornings, and overall is up compared to ABC ME in 2023. Original Australian commissions are few but there are Live at the Malthouse specials coming up.
ABC Kids now shares its channel with ABC Family, dominating in young viewers and original Australian commissions. Bluey remains the success story breaking iview records, while ABC Family has commissioned titles such as Hard Quiz Kids, Teenage Boss: Next Level and more for 2025.
ABC News is Australia’s most watched news channel with the recent Harris v Trump Presidential Debate the biggest drawcard. Upcoming series America, Are You Ok? will screen soon.
ABC is also hinting at further changes around ABC Entertains and ABC News for 2025.
ABC Kids | Family
Brand Identity: The trusted home of the best local and international preschool content. | ABC Family is the best family-friendly co-viewing destination for big kids and their parents, with comedies, game shows, natural history, and movies
Target Demographic: Primary: 0–6-year-olds. Secondary: Families with preschoolers. | 7-14s (incl. family), Parents 25-54
Format / Tech Playout: Broadcast and ABC iview (VOD) and ABC Kids app. | Broadcast Channel, ABC iview on demand and suite of digital streams.
2024 YTD Ratings Share | Demo Performance:
• ABC Kids is the #1 channel for kids 0-6 (54.3%) and 7-12 (18.5%) based on share (between 5am and 1930pm).
• Metro weekly reach of 1.7m (9.3%), and weekly share of 4.3% of Ttl Ppl and 54.3% of 0-6s.
ABC Family 1930-2359
0.9% weekly share
757k reached per week
7.4% share of 0-17s (+4.4)
0.8% share of 25-54s
Key First Run Titles: Peppa Pig, Sesame Street, Thomas and Friends: All Engines Go!, Fireman Sam, Ready Steady Wiggle!, Kiri and Lou, Daniel Tiger’s Neighbourhood, Mixmups. | Expedition With Steve Backshall, Operation Ouch, Mythbusters: There’s Your Problem, Star Wars: Young Jedi Adventures, Officially Amazing
First-Run Australian Content: Bluey, Play School, Kangaroo Beach, Ginger and the Vegesaurs, Gardening Australia Junior, Fizzy and Suds, Little J and Big Cuz, Ninganah Lullaby, Ready, Steady, Wiggle! | Hard Quiz Kids, Teenage Boss: Next Level, The Strange Chores, Good Game Spawn Point, BTN Newsbreaks.
Recent Success Stories:
ABC KIDS:
• The premiere of Bluey: The Sign set the all-time TV broadcast record for ABC Kids channel, watched by 1,513,000 average overnight viewers. It also smashed the record for highest metro episodic result on ABC Kids Channel, with no other ABC programming exceeding this overnight metro result since 2016 (with the exclusion of NYE coverage).
• Australian preschoolers also showed their love for local content, with premieres of Bluey Minisodes, Ginger and the Vegesaurs, Fizzy and Suds and Play School: Big Ted’s Time Machine all performing strongly this year.
• Tabby McTat and Peppa Pig were standouts from our international content.
ABC Family:
Overall ABC iview minutes viewed from multichannel changes for ABC Entertains & ABC Family has doubled, up from approx. 30 million minutes viewed to over 60 million minutes viewed each week
For ABC Family, a broad range of content is driving this performance with the top shows for minutes viewed on ABC iview including Shaun The Sheep, Fresh Off The Boat, BTN Newsbreak, Family Movies and Speechless.
Hard Quiz Kids was the #1 ABC Family show on broadcast and ABC iview during its run.
Since the launch of ABC Family, we have increased our connection with family audiences as children age-up through ABC Kids.
We are continuing to see growth in the early evenings as well as increased ABC iview viewing, driven by shows including The InBESTigators, Little Lunch, Star Wars: Young Jedi Adventures, Operation Ouch, The Strange Chores, and family movies.
Upcoming Key Titles: Bluey Minisodes, Play School, Ginger and the Vegesaurs, The Adventures of Paddington, Peppa Pig, Andy and the Band, Kiri and Lou, Mixmups, Thomas and Friends: All Engines Go!, Fireman Sam, PJ Masks Power Heroes. | Do Not Watch This Show, Tales of Outer Suburbia, Hippo Watch With Steve Backshall, Croc Watch With Steve Backshall, and a continued focus on movies for the whole family to enjoy.
Upcoming Changes to Playout / New Channels: N/A | N/A
ABC Entertains
Brand Identity: ABC Entertains is your destination for entertaining programming, delivering world-class Australian and international entertainment, drama, comedy, lifestyle, and movies. In the mornings, ABC Entertains features animations for primary school kids and school-age educational programming such as Behind the News.
Target Demographic: 30-55 year olds
Format / Tech Playout: Broadcast and ABC iview
2024 YTD Ratings Share / Demo Performance:
• 1.3% weekly share (up 0.5% from 2023 ABC ME weekly average*)
• 1.5m viewers reached per week (+62% from 2023 ABC ME weekly average*) or 8.2% of the metro population
Key First Run Titles: Would I Lie To You?, Adam Hills: The Last Leg, Louis Theroux Interviews…,Penn & Teller: Fool Us, Wreck, Whose Line Is It Anyway?, Live at the Apollo, The Stand Up Sketch Show, Not Going Out. (Big Kids AM block- Miraculous Tales of Ladybug and Cat Noir, Malory Towers, Super Happy Magic Forrest, Horrible Histories, Total DramaRama, Badjelly)
First-Run Australian Content: Triple J’s One Night Stand. (Big Kids AM block)- Spooky Files S2, Space Nova S2, GG: Spawn Squad, Good Game Spawn Point, BTN, The Strange Chores.
Recent Success Stories:
Overall ABC iview minutes viewed from multichannel changes for ABC Entertains & ABC Family has doubled, up from approx. 30 million minutes viewed to over 60 million minutes viewed each week
ABC Entertains content on ABC iview has grown since launch, where we have seen a stabilisation of approx. 41 million minutes viewed from Wk34 onwards up from an average approx. 10 million minutes per week prior to changes
The range of content mix continuing to deliver week-on-week performance with strong growth on ABC iview in the drama category, driven by titles such as Doctor Who, with continued solid performance of comedy, entertainment, and movies
Top titles since launch are Guy Montgomery’s Guy Mont Spelling Bee Ep 1 (212,000*) and The Cleaner Ep 1 (180,000*). The Cleaner is currently the second highest performing comedy title on ABC iview for 2024.
Upcoming Key Titles: Live at the Malthouse Specials, The Fabelmans, Would I Lie To You? Christmas Special, Live at the Apollo Christmas Special
(Big Kids AM block)- Spooky Files S2, Space Nova S2, Malory Towers, Super Happy Magic Forrest, Badjelly, Odd Squad UK, Teen Titans Go!, We Bare Bears, Scooby-Doo and Guess Who?
Upcoming Changes to Playout / New Channels: Stay tuned for updates on ABC Entertains in 2025
*consolidated to 28 days, metro panel
ABC News
Brand Identity: Wherever you are and whenever you need us, ABC NEWS brings you round the clock coverage of the latest events, breaking news and the day’s top stories. ABC NEWS is the home of live news, special coverage, context, analysis and investigative reporting from an Australian perspective, with an unrivalled team across the country and around the world.
Target Demographic:: All people, primarily aged 16+
Format / Tech Playout: SD free to air TV plus ABC iview livestream ungeoblocked and on demand
2024 YTD Ratings Share / Demo Performance:
• Australia’s most watched news channel
• Average Weekly Reach of 1.95 million viewers
• Reach 10.6%. Average Weekly Share 3.0%
Key First Run Titles: The World, Afternoon Briefing, Planet America’s Fireside Chat, The Business, ABC News Regional, If You’re Listening, Asia News Week, The Pacific, The Breakfast Couch, Close of Business, The World This Week, Stateline, That Pacific Sports Show.
First-Run Australian Content: News Breakfast, 7.30, Insiders, Weekend Breakfast, National Press Club, Parliament Question Time, Landline, state and territory Elections.
Recent Success Stories:
• The most watch live event so far in 2024 is the USA Election Debate – Harris v Trump which included analysis from Jeremy Fernandez, Julia Baird and David Speers.
• Other top titles included: Budget 2024, Dunkley By-Election, Nemesis, CNN Presidential Debate – Biden v Trump, Bondi Junction Stabbing Attack, Trump Assassination Attempt, Global Tech Outage, Tasmania Votes, Julian Assange returns home, Planet America, Anzac Day, Four Corners.
Upcoming Key Titles: USA Votes election coverage including live all-day rolling coverage on Election Day plus the special series America, Are You Ok?
Upcoming Changes to Playout / New Channels: Stay tuned for updates on ABC NEWS in 2025
links to content on ABC
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