A year on from Matt Shirvington taking on the co-hosting role of Sunrise and it’s been good news for Seven.
Total TV audience averages so far this year for the two commercial breakfast shows (News Breakfast was not supplied) are:
Market
Period
Sunrise
Today
National
Survey year-to-date
389,700
327,100
Calendar year-to-date
389,100
325,300
Weekend Sunrise total TV averages so far this year are:
Market
Period
Weekend Sunrise
Today
National
Survey year-to-date
382,900
288,700
Calendar year-to-date
383,700
287,600
For over two decades, Sunrise has remained #1 -although there was some contention in 20XX when Today claimed the year in metro numbers and Sunrise in national. Legal letters flew back and forth over the phrase “Australia’s Number 1.”
The Morning Show is also in its 17th year at #1, giving Seven dominance from 5.30am to 11.30am everyday -ABC’s Insiders is the only regular show to outrank Seven across the morning timeslot.
Even Nine’s push through the Olympics has not seen it take grab the crown, although there are cities that prefer Nine to Seven. But Regional viewing continues to give Seven a healthy lead, while its national BVOD audience has increased 46% so far this year.
The show also has a combined 3.1 million followers across socials with Facebook up 55% this year) and an average of 1.58 million YouTube plays a month so far this year.
Seven Network Director of Morning Television, Sarah Stinson, said: “Our commitment to delivering the very best in morning television has paid off.
“Sunrise, The Morning Show and Weekend Sunrise have won the ratings year again, proving Australian viewers continue to trust us to bring them compelling news, entertainment, sport and everything in between.
“It is a testament to the tireless work of our entire team both on and off air that we remain market leaders with content that continues to connect with audiences across the country,” she said.
“This achievement wouldn’t be possible without the unwavering support of you, our viewers; we do not take that for granted and will continue to evolve to ensure you get the standard of programming you deserve.”
Natalie Barr, said: “This means a lot. The first full year Shirvo’s been on the team, and what an amazingly talented hard-working team it is. You don’t see them on TV but when you watch our show, but they are the glue and the heart and soul of our Sunrise family. Very proud of everyone. Thanks for watching.”
Matt Shirvington, said: “Wow, what a year, what a ride and it’s not over yet! Thanks to everyone at home for tuning in. You laughed with us, you cried with us. It means so much that you choose to hang out with us every morning. I am so proud of Nat and the whole Sunrise family, who are the most passionate, professional and hardworking team on TV.”
links to content on ABC
TV Tonight
