NRL has again broken records across Foxtel Group’s combined platforms – Foxtel, Foxtel Now, Foxtel Go and Kayo Sports, the seventh consecutive year of growth.
Viewing was up 30% compared to 2023 with 59% of the total Foxtel Group audience streaming the coverage.
Kayo Sports viewership surged 30% year on year.
Kayo Sports Chief Executive Officer Julian Ogrin said: “This season, we supercharged the Kayo Sports experience with the introduction of 4K for our exclusive NRL games. Combined with our ad-free during live play proposition, expert analysis and commentary and world-class FOX League coverage, this brought more fans than ever to our platforms as they discovered the incredible value we offer.”
The Sea Eagles v Rabbitohs game followed by the Roosters v Broncos game are the two most watched games of all time across Foxtel Group platforms. The coverage also drove the biggest single day of sign-ups on Kayo Sports. The Broncos, Storm and Roosters were the most watched teams.
FOX Sports Managing Director Steve Crawley said: “2024 was record breaking season in many ways. From Las Vegas to Magic Round right to the final whistle of the regular season with the Knights v Dolphins game determining the last spot in the top 8, we have enjoyed bringing the very best of the sport to audiences nationwide. Congratulations to the NRL and teams on a successful year.”
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