November 25, 2024

10 Play will be simply known as 10 in 2025.

The change was announced at last week’s Upfront presentation.

A Network 10 spokesperson said, “Channel 10 recently celebrated 60 years since its beginnings and in 2025 we will harness the power and popularity of this much-loved brand across linear, streaming and digital platforms.

“From next year, these platforms will simply be known as 10 – giving audiences easy access to all our premium content. 10 will be on-air and on demand wherever our audiences choose to consume their premium video.”

There is no change to Paramount+.

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