It’s official.
Warner Bros. Discovery’s Max streaming service MAX will launch in Australia.
A direct-to-consumer model will launch in the first half of 2025 as the media giant confirms a range of different strategies for the region, with telcos, streamers or pay-TV platforms.
Speaking at the APOS media and entertainment conference in Indonesia, on Wednesday, James Gibbons, president of APAC at Warner Bros. Discovery said, “In the coming weeks and months there will be many announcements. We will be flexible and diverse as to how we go about it. There will be a mixture of direct service and partnership models. Our goal is to reach the fan base.”
In Australia HBO content has been the pride of Foxtel / Binge’s drama slate, having renewed a multi year deal in 2020.
Upcoming new MAX titles include Duster, The Pitt, Booster Control, Paradise Lost and Waller.
Industry rumours suggest Amanda Laing, Foxtel Group Chief Commercial and Content Officer, who departed this month, could be an ideal candidate to head up MAX for the ANZ market.
Source: Variety
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