TV Tonight undertakes its 13th annual Multichannel Survey, as networks highlight shows and successes outside of their primary chanel.
Seven has the #1 and #2 multichannels in commercial share.
7two is the Number 1 multichannel in 2024, lifting Year on Year.
7mate has dipped in Total People but remains #2 in commercial share.
7flix has also slipped but 7Bravo is up.
Upcoming titles include Train Rescue Down Under, Cape Carnage, Aussie Gold Hunters, Line Of Duty, The Marlow Murder Club, First Dates UK, Below Deck Down Under, Below Deck Mediterranean, Paris & Nicole: The Encore, and E! Live from the Red Carpet.
Since last year, 7flix has also expanded its target demo from Women 18-49 to 16 – 54.
7mate
Brand Identity: 7mate caters to all male viewers with a broad range of live sport, blockbuster movies, new animations and a host of top rating factual programs from Australia and abroad.
Target Demographic: Men 16-54
2024 YTD Ratings Share / Demo Performance:
• 7mate is the Number 1 multichannel for key demos in 2024
Number 1 in People 16-39 with a 4.6% commercial share. Over 1 percentage points higher than its nearest competitor Number 1 in People 25-54 with a 4.5% commercial share
• 7mate dominates the male target audience
Number 1 in Men 25-54 with a 6.1% commercial share. Number 1 in Men 16-39 with a 4.9% commercial share
• 7mate is the Number 2 multichannel in 2024, only behind 7two
4.0% commercial share in Total People
Format / Tech Playout: Did not respond
Key First Run Titles: Outback Truckers, Aussie Truck Rehab, Outback Crystal Hunters, Adventure Gold Diggers, Gem Hunters Down Under, Aussie Gold Hunters, Outback Outlaw Comedian, Family Guy, American Dad, Pawn Stars, American Pickers, Storage Wars, Counting Cars, Full Custom Garage, Air Crash Investigations, Disasters At Sea
First-Run Australian Content: Outback Truckers, Aussie Truck Rehab, Outback Crystal Hunters, Adventure Gold Diggers, Gem Hunters Down Under, Aussie Gold Hunters, Outback Outlaw Comedian
Recent Success Stories (Titles): Outback Truckers, Aussie Truck Rehab, Adventure Gold Diggers, Gem Hunters Down Under, Outback Opal Hunters, Highway Patrol, The Force, Aussie Border Security, Pawn Stars, American Pickers, Storage Wars, Blockbuster Movies
Upcoming Key Titles: Outback Truckers, Train Rescue Down Under, Cape Carnage, Outback Crystal Hunters, Aussie Gold Hunters, Railroad Australia, Pawn Stars Do America
Upcoming Changes to Playout / New Channels: Did not respond
7two
Brand Identity: 7two is the home of Great British Mysteries, as well as offering an array of award-winning drama, classic comedies, popular factual entertainment, and much-loved lifestyle programming.
Target Demographic: Total People
2024 YTD Ratings Share / Demo Performance: Did not respond
• 7two is the Number 1 multichannel in 2024
Number 1 in Total People with a 4.4% commercial share
• 7two dominates the female audience
Number 1 in All Women with a 5.1% commercial share. Over 1 percentage points higher than its nearest competitor
Format / Tech Playout: Did not respond
Key First Run Titles: Grace, McDonald & Dodds, Bargain Hunt, Escape To The Country, The Yorkshire Vet, Dog Patrol, Bondi Vet
First-Run Australian Content: Bondi Vet
Recent Success Stories (Titles): Vera, McDonald & Dodds, Shetland, Doc Martin, Father Brown, Lewis, The Coroner, A Touch Of Frost, Grace
Upcoming Key Titles: Karen Pirie, Call The Midwife, Murdoch Mysteries, Father Brown, Line Of Duty, The Marlow Murder Club, The Thief, His Wife And The Canoe, Wildlife ER, The Yorkshire Vet, Escape to the Country, I Escaped To The Country, Bargain Hunt
Upcoming Changes to Playout / New Channels: Did not respond
7flix
Brand Identity: 7flix appeals to audiences of all ages with its well-rounded variety of contemporary shows and nostalgic favourites. Tailored for the younger demographic, 7fllix offers female-skewing reality shows, family-friendly movies, sitcoms and popular drama series.
Target Demographic: Women 16-54
2024 YTD Ratings Share / Demo Performance:
• 7flix is averaging a 1.7% commercial share in 2024
• 7flix performs best in its target demo
2.0% commercial share in women 16-54 in 2024
Format / Tech Playout: Did not respond
First-Run Australian Content: Did not respond
Key First Run Titles: The Amazing Race, The Goldbergs
First-Run Australian Content: Did not respond
Recent Success Stories (Titles): Movies, Law & Order series (Special Victims Unit, Criminal Intent, LA and Original), Gordon Ramsay titles, First Dates Australia & UK, Make You Laugh Out Loud
Upcoming Key Titles: Movies, First Dates UK, Bones, Dogs Behaving Very Badly
7Bravo
Brand Identity: 7Bravo is the ultimate free-to-air destination to watch the world’s most iconic unscripted TV franchises, entertainment content and true crime.
Target Demographic: Women 16-54
2024 YTD Ratings Share / Demo Performance:
• 7Bravo is averaging a 1.5% commercial share in 2024
Up YoY from its first year in the market
YoY growth is coming from the female audience
Key First Run Titles: Below Deck Down Under, Botched, Real Housewives of Miami, Paris in Love, Couple to Throuple, Real Housewives Ultimate Girls Trip, The Valley, The McBee Dynasty: Real American Cowboys, Accident, Suicide or Murder, Killer Relationship with Faith Jenkins, Southern Hospitality, Made in Chelsea, World’s Most Notorious Killers, Face to Face with Scott Peterson, Love Undercover, Anatomy of Lies, Fatal Family Feuds, Tonight Show with Jimmy Fallon, The Kelly Clarkson Show, E! Live from the Red Carpet
First-Run Australian Content: Below Deck Down Under
Recent Success Stories (Titles): Below Deck Down Under, Below Deck Mediterranean, Botched, Vanderpump Rules, Below Deck Sailing Yacht, Couple to Throuple, Real Housewives Ultimate Girls Trip, Accident Suicide or Murder, Real Housewives of New Jersey, The McBee Dynasty: Real American Cowboys, An Unexpected Killer, Real Housewives of Orange County
Upcoming Key Titles: Below Deck Down Under, Below Deck, Below Deck Mediterranean, Deadly Waters with Captain Lee, Paris & Nicole: The Encore, Real Housewives of New York City, Real Housewives of New Jersey, Real Housewives of Orange County, Real Housewives of Dubai, Denise Richards & The Wild Things, Accident Suicide or Murder, Summer House, Made in Chelsea, Summer House: Martha’s Vineyard, Snapped, E! Live from the Red Carpet
Upcoming Changes to Playout / New Channels: Did not respond
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