Since last year’s TV Tonight Multichannel Survey, several of SBS channels have increased the age of their desired target audience.
SBS VICELAND has shifted from 16-39 & 25-54-year-olds to 35-54.
SBS Food has also moved from families and female audiences aged 25-54 to People 35+. World Movies also switched from film lovers aged 25-54 to those aged 35+.
SBS has provided monthly audience reach for all channels rather than primetime share.
NITV is up by 17% in audience reach now at 2.2 million Australians each month, but VICELAND has slipped from 4m to 3.8m each month.
SBS World Movies reach is steady at an average of 3.4 million Australians each month. SBS Food audience reach is down from 2.9m to 2.6m Australians each month. SBS WorldWatch has a monthly audience reach of 500,000 is up more than 16% from 2023.
SBS VICELAND
Brand Identity: Cutting-edge, contemporary programs for curious minds, exploring global and local issues.
Target Demographic: Audiences aged 35-54.
Format / Tech Playout: High Definition, MPEG4, also live-streaming on SBS On Demand.
2024 YTD Ratings Share / Demo Performance: In 2024, SBS VICELAND has reached an average of 3.8 million Australians each month.
Key First Run Titles: Icons Unearthed: James Bond, Dark Side Of The 2000s, The Nine Lives Of, Abandoned Americana, Elon Musk’s Twitter Takeover, Disaster Autopsy, Glastonbury Festival 2024, Rob and Romesh vs, A League Of Their Own Road Trip: South East Asia
First-Run Australian Content: Raw Comedy 2024, The Weekly Football Wrap, Lion Dancers: The Crane and the Lion, Making Waves: Extraordinary Women One World Title, Unleash, Senses Of Cinema, Climate Changers, Watandar: My Countryman, Still Standing, Retro Gamers, In The Box, Brand Bollywood Downunder, Great Australian Concerts with Diesel, Charge Around Australia
Recent Success Stories (Titles):
World’s Best Electric Cars
Road House
The Fifth Element
The Cars That Built the World
Under the Banner of Heaven
Upcoming Key Titles: If You Are The One S16, Icons Unearthed: Spiderman, Dark Side Of Reality TV, The Mega-Brands That Built the World, Secrets of Penthouse, 1982: The Greatest Geek Year Ever, The Great Wall With Ash Dykes, The Icons That Built the World, Leguizamo Does America.
Upcoming Changes to Playout / New Channels: None
National Indigenous Television (NITV)
Brand Identity: NITV is dedicated home of First Nations stories and perspectives, including Australia’s only national Aboriginal and Torres Strait Islander television news. NITV helps all Australians to connect with First Nations cultures, history and knowledges.
Target Demographic: NITV provides an important platform and service for Aboriginal and Torres Strait Islander peoples, and also welcomes all Australians to engage with its diverse content, including children.
Format / Tech Playout: Standard Definition, MPEG2, High Definition, MPEG4, also live-streaming on SBS On Demand.
2024 YTD Ratings Share / Demo Performance: In 2024, NITV has reached an average of 2.2 million Australians each month, an increase of more than 17% from 2023.
Key First Run Titles: Bones of Crowes, Green Veil, Murder at Big Horne, Going Places with Ernie Dingo, The Point: Road Trip, Living Black, American Buffalo, Everything’s Gonna Be All White, Homesteads, Stable: The Boxing Game, Ice Vikings, Haututu Hunters, The Boy, The Queen and Everything in Between.
First-Run Australian Content:
SBS Elder in Residence Oration with Rhoda Roberts
Big Backyard Quiz
Little J & Big Cuz (Season 4)
Kindred
Our Law
Over the Black Dot
Kickin’ Back With Gilbert McAdam
Eddie’s Lil Homies
Recent Success Stories (Titles):
Finke: There and Back
The Drover’s Wife
Green Veil
Bones of Crows
The Last of the Mohicans (1992)
The Fifth Element
Red Heat
Upcoming Key Titles: Our Medicine, Sweet As, The New Boy, Skin in The Game, One Mind One Heart, Dreaming Big, Journey Home, Earth Oven, Emily, I Am Kam
Upcoming Changes to Playout / New Channels: None
SBS Food
Brand Identity: SBS Food is the only 24/7 free-to-air foodie channel for all Australians, with a focus on premium Australian and global content exploring the world through cooking, cuisine and culinary adventures.
Target Demographic: People 35+
Format / Tech Playout: Standard Definition, MPEG-4, also live-streaming on SBS On Demand.
2024 YTD Ratings Share / Demo Performance: In 2024, SBS Food has reached an average of 2.6 million Australians each month.
Key First Run Titles: Rick Stein’s Food Stories, Be My Guest with Ina Garten, Marcus Wareing: Simply Provence, Prue Leith’s Cotswold Kitchen, Sachie’s Kitchen S2, Jason Atherton’s Dubai Dishes, Ainsley’s Great Garden Cook Off, Come Dine With Me UK, The Hairy Bikers Go West, Ainsley’s Taste of Malta, Sophie Grigson: Slice of Italy, Jimmy Doherty’s New Zealand Escape, Air Fryers: Are They Worth It?, Mark Moriarty: Off Duty Chef.
First-Run Australian Content:
The Cook Up with Adam Liaw Season 6 and 7, The Streets Hong Kong, Taste of the Tropics, Plat du Tour Season 5 (30 min version), Malaysia Gourmet with Justine Schofield
Recent Success Stories (Titles):
The Cook Up with Adam Liaw S6 and S7
The Streets Hong Kong
Rick Stein’s Food Stories
How Do They Really Do It?
Rick Stein’s Spain
Mary Berry’s Love to Cook
Upcoming Key Titles: Marcus Wareing at Christmas, Nico’s Cook In, Cook Out, Adam Richman Eats Britain, Tom Kerridge: Secrets of the Pub Kitchen, Pati’s Mexican Table S13, Donal’s Feasts, Fasts and Festivals, Donal Skehan: Real Time Recipes, A Lake District Farm Shop, Prue Leith’s Cotswold Kitchen S2, Rachel Ray’s Meals in Minutes, Nadiya’s Cook Once, Eat Twice, Nadiya’s American Adventure, Paula McIntyre’s Hamely Kitchen USA, Jason Atherton’s Dubai Dishes S2, Billy and Dom Eat The World.
Upcoming Changes to Playout / New Channels: (Did not respond)
SBS World Movies
Brand Identity: SBS World Movies is a celebration of the diversity of world cinema, featuring award-winning and crowd-pleasing international and Australian films. It offers a diverse range of movies building on SBS’s long legacy as the home of unique and multilingual film.
Target Demographic: All film lovers 35+
Format / Tech Playout: High Definition, MPEG4, also live-streaming on SBS On Demand.
2024 YTD Ratings Share / Demo Performance: In 2024, SBS World Movies has reached an average of 3.4 million Australians each month.
Key First Run Titles: Both Sides Of The Blade, The Son, Platoon, Saving Private Ryan, Seven Swords, Down With Love, Mr Blake At Your Service!, Klondike, Dirty Dancing, Close, Rendition, How To Blow Up A Pipeline, Noryang: Deadly Sea
First-Run Australian Content: The Sum of Us, The Royal Hotel, Breath, Of An Age, The Rover, Go!, The Daughter, Breath, Force Of Destiny, The Adventures Of Priscilla Queen Of The Desert, Last Cab To Darwin
Recent Success Stories (Titles):
The Hateful Eight
Road House
Operation Mincemeat
Enigma
The Client
Upcoming Key Titles: Sweet As, Speak No Evil (2022), Shayda, Aftersun, Corsage, Beau Is Afraid, Official Competition, The Lost King, Maja Ma, Triangle Of Sadness, 20,000 Species Of Bees, Living, Midsommar
Upcoming Changes to Playout / New Channels: (Did not respond)
SBS WorldWatch
Brand Identity: SBS WorldWatch is a dedicated 24-hour channel providing Australians with free access to news from around the world in languages other than English. Featuring news bulletins from leading international broadcasters in 37 languages. SBS WorldWatch is complemented by 20 hours per day of English news content from the world’s leading broadcasters on SBS and SBS VICELAND, overall providing an unparalleled perspective of international news in English and 37 other languages.
Target Demographic: Australians seeking news and information in languages other than English.
Format / Tech Playout: Standard Definition, MPEG4, also live-streaming on SBS On Demand.
2024 YTD Ratings Share / Demo Performance: SBS WorldWatch achieved an average monthly audience reach of 500,000 in 2024, an increase of more than 16% from 2023.
Key First Run Titles: N/A
First-Run Australian Content: APAC Weekly, from the APAC Network based in Brisbane.
Recent Success Stories (Titles):
BBC British Election 2024
CNN Presidential Debate
ABC Presidential Debate
CBS Vice Presidential Debate
Greek News from ERT
French News from France Televisions
German News from ZDF
Upcoming Key Titles: New Broadcasters & Languages joining the SBS WorldWatch Lineup, including French News from France24 Paris, Hindi News from Aaj Tak in Noida India and Telugu News from Doordarshan in both Hyderabad and Vijayawada.
Upcoming Changes to Playout / New Channels: None
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