The fifth and final Multichannel Survey this year profiles three Network 10 multichannels.
Since last year’s survey two have undergone a name change to 10 Peach Comedy and 10 BOLD Drama while Nickelodeon programs movies in primetime as part of as Nick@Nite.
10 Peach Comedy is home to US sitcoms but has no first-run Australian content since the return of Neighbours to 10. In fact 10 was unable to identify any first-run content at all.
10 BOLD is the #4 commercial multi-channel offering a mix of mix of scripted, factual entertainment, and sports content. It has dipped slightly from a 3.7% share of Over 40s to 3.0%.
Nickelodeon is the #1 commercial multi-channel in kids in daytime. As well as US titles it will be home to local teen drama Rock Island Mysteries S3.
10 Peach Comedy
Brand Identity:
Who needs rose-tinted glasses with 10 Peach Comedy around. A celebration of life’s lighter side, we’re the ray of sunshine that brightens a cloudy day. Home to iconic sitcoms, it’s a playful escape into a world of guilty pleasures and like-minded souls.
Target Demographic: People 16 to 39
Format / Tech Playout: SD MPEG 4
2024 YTD Ratings Share / Demo Performance:
• Reaches 2.32 million Australians each month.
• Reaches 1.1 million Australians each week.
• #4 commercial multi-channel in 16 to 39s.
• Delivers a 2.5% commercial share in 16 to 39s during primetime.
• Live stream minutes up 10% year-on-year.
Source: Virtual Australia, OzTAM, Regional TAM, OzTAM National VPM, Live stream minutes viewed, Jan-Sep 2024 vs. Jan-Sep 2023, Daytime (0600-1800), Primetime (1800-2230), Consolidated 7.
Key First Run Titles:
The 10 Peach channel is focused on bringing our audiences a laugh with their favourite shows every night of the week. We embrace what our viewers love with a lineup of the best sitcoms.
First-Run Australian Content: Did not respond.
Recent Success Stories:
Home of the top sitcoms on TV – The Big Bang Theory, Two and a Half Men, Friends, Frasier & Rules of Engagement.
Upcoming Key Titles: Did not respond.
Upcoming Changes to Playout / New Channels: Did not respond.
10 BOLD Drama
Brand Identity:
10 BOLD Drama is all about good TV without the fuss, with just the hint of a swagger. We are casually in control. From plot twists that pack a punch – to charismatic leads who keep viewers hooked. With straight up premium entertainment – a mix of scripted and factual entertainment, as well as local and international sports.
Target Demographic: People Over 40
Format / Tech Playout: 1080i HD MPEG-4
2024 YTD Ratings Share / Demo Performance:
• Reaches 1.67 million Australians each month.
• Reaches over 660,000 Australians each week.
• Increased its daytime audience by 21% year-on-year.
• Increased its daytime audience by 23% year-on-year in over 40s.
• #4 commercial multi-channel.
• Delivers a 3.0% commercial share in over 40s during primetime.
• Live stream minutes up 43% year-on-year.
Source: Virtual Australia, OzTAM, Regional TAM, OzTAM National VPM, Live stream minutes viewed, Jan-Sep 2024 vs. Jan-Sep 2023, Daytime (0600-1800), Primetime (1800-2230), Consolidated 7.
Key First Run Titles:
Isuzu UTE A-League. National Basketball League, Fire Country, Blue Bloods
First-Run Australian Content:
2024/25 Isuzu UTE A-League, The Weekly Kick-Off, National Basketball League 2024/25, NBL Slam, Escape Fishing with E.T, IFISH, Reel Action, Camper Deals, Tough Tested, What’s Up Down Under, All 4 Adventures, Pat Callinan’s 4×4 Adventures, Are You RV Safe.
Recent Success Stories:
The Socceroos vs. Lebanon match on March 26, 2024, was the biggest program of the year on 10 BOLD, reaching over 630,000 Australians with a national total audience of 261,000 viewers. It was #1 in its timeslot across the commercial multi-channels.
Source: Virtual Australia, Total TV, National Total Reach, National Total Audience.
Upcoming Key Titles: 2024/25 Isuzu UTE A-League. 2024/25 National Basketball League, Fire Country, Blue Bloods, FBI, FBI: International, FBI: Most Wanted, NCIS: LA, NCIS: New Orleans, NCIS: Hawaii, Hawaii 5-O, Seal Team, A Million Little Things, CSI: Vegas,
Upcoming Changes to Playout / New Channels: Did not respond.
Nickelodeon
Brand Identity:
Nickelodeon has always been, and will always be, for and about kids, making the world a more playful place and we do this by putting kids first in everything we do. Nickelodeon stays true to kids by creating animated and live-action series, feature films, digital programming and games, consumer products, apps, live events and themed resorts around the world.
Nick@Nite is your destination for the big kids. Airing the biggest and best movies in the world five nights a week.
Target Demographic:
Nickelodeon: Kids
Nick@Nite: People Under 40
Format / Tech Playout: SD MPEG-4
2024 YTD Ratings Share / Demo Performance:
• Reaches 1.77 million Australians each month.
• Reaches over 700,000 Australians each week.
• #1 commercial multi-channel in under 40s in daytime.
• #1 commercial multi-channel in kids in daytime.
• Grew its daytime audience by 15% year-on-year.
• Lifted its daytime share by +1.3 share points year-on-year in under 40s.
• Lifted its primetime share by +0.2 share points year-on-year in under 40s.
• Delivers a 19.2% commercial share in kids during daytime.
• Live stream minutes up 78% year-on-year.
Source: Virtual Australia, OzTAM, Regional TAM, OzTAM National VPM, Live stream minutes viewed, Jan-Sep 2024 vs. Jan-Sep 2023, Daytime (0600-1800), Primetime (1800-2230), Kids 0-17s, Consolidated 7.
Key First Run Titles:
YTD FTA premieres have included PAW Patrol Season 10, Rubble and Crew S1, Blaze and the Monster Machines Season 7, Bubble Guppies Season 6, SpongeBob SquarePants Season 13, The Patrick Star Show S1 & 2, Kamp Koral Season 1, The Loud House Season 7, DORA Season 1, Monster High Season 2, The Smurfs Season 2, Danger Force Season 3, Young Dylan S3 and S4, Rock Paper Scissors Season 1.
First-Run Australian Content: Rock Island Mysteries Season 3.
Recent Success Stories:
Home of the biggest kids brands on TV – PAW Patrol, SpongeBob SquarePants and The Patrick Star Show, DORA, and Rubble and Crew.
Upcoming Key Titles:
Tales Of The Teenage Mutant Ninja Turtles Season 1, Dora Season 2, Kamp Koral Season 2, Rock Island Mysteries Season 3, PAW Patrol Season 11, The Really Loud House Season 2, Gabby’s Dollhouse Season 3 and No Time To Spy: A Loud House Movie.
links to content on ABC
TV Tonight
